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Moonhee Cho

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Cho, M., & Schweickart T.. L. (2014).  Nonprofits' use of Facebook: An examination of organizational message. Public Relations in the Nonprofit Sector: Theory and Practice. 281-295.
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Chan-Olmsted, S., & Cho M. (2013).  Social media as branding tools: Exploring the effects of social media on brand relationship and the role of consumer characteristics. Media Management and Economics of the Association for Education in Journalism and Mass Communication.
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Lee, S., Cho M., & Park E. (2012).  Understanding user adoption and behavior of smartphone. Association for Education in Journalism and Mass Communication.
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Auger, G., & Cho M. (2010).  An investigation and analysis of theory building in nonprofit academic literature. Association for Research on Nonprofit Organization and Voluntary Action (ARNOVA).