Back to top

Moonhee Cho

Primary tabs

Export 35 results:
Author Title [ Type(Desc)] Year
Filters: First Letter Of Title is C and Author is Schweickart, T. L  [Clear All Filters]
Conference Paper
Cho, M., Schweickart T.. L., & Darm L. (2014).  Communicating CSR on social media: Strategies, main actors, and public engagement on corporate Facebook. Public Relations Division of the Association for Education in Journalism and Mass Communication.
Book Chapter
Cho, M., & Schweickart T.. L. (2014).  Nonprofits' use of Facebook: An examination of organizational message. Public Relations in the Nonprofit Sector: Theory and Practice. 281-295.
Journal Article
Jin, B., Cho M., & De Moya M. (2013).  Explaining the impact of organizational social capital on transparency and trust. The Korean Journal of Advertising and Public Relations. 15(2), 
Book Chapter
Chan-Olmsted, S., Cho M., & Yim M. (2013).  Exploring the role of social network sites in media brand relationship. Media management and social business: Value chain and business models in changing media markets. 735-748.
Conference Paper
Park, S., & Cho M. (2010).  Celebrity endorsements and nonprofit charitable organizations: The role of celebrity altruistic motive and identification. Association for Education in Journalism and Mass Communication.
Chan-Olmsted, S., Cho M., & Lee S. (2010).  Consumer perceptions of social media: A comparative study of perceived characteristics and consumer profiles by social media types. Association for Education in Journalism and Mass Communication.
Auger, G., & Cho M. (2010).  An investigation and analysis of theory building in nonprofit academic literature. Association for Research on Nonprofit Organization and Voluntary Action (ARNOVA).
Cho, M. (2010).  Roles of nonprofit organizatios as social oil: How local nonprofit organizations help multinational corporations build social capital in host countries. Association for Education in Journalism and Mass Communication.
Cho, M. (2010).  Understanding benefits corporate donors expect from their contributions based on the mixed- motive model. Association for Research on Nonprofit Organization and Voluntary Action (ARNOVA).
Cho, M., Lee J., & Im J. (2010).  Understanding media frames that cover an ethnic minority group in a homogeneous country: Expanding a generic frame in minority studies. Association for Education in Journalism and Mass Communication.