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Sally McMillan

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White, C., McMillan S. J., & Hwang J-S. (2003).  Dot.com Fever: Deconstructing the boom and the bust. International Communication Association Annual Conference.
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Zhou, X., & McMillan S. J. (2003).  E-government in China: A Content Analysis of National and Provincial Websites. China & the Internet: Technology, Economy, & Society in Transition. 293-312.
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McMillan, S. J. (2001).  Survival of the Fittest Online: A Longitudinal Study of Health-Related Web Sites. Journal of Computer Mediated Communication. 6, Available online: http://www.ascusc.org/jcmc/vol6/issue3/mcmillan.html.
McMillan, S. J., & White C. (2001).  Survivors: A Qualitative Study of Web Sites that Endure. (Taylor, C. R., Ed.).Proceedings of the American Academy of Advertising. 101-107.
McMillan, S. J. (2001).  Virtual Community: Boundary Crossings at Health-Related Web Sites.. Electronic Journal of Communication/La Revue Electronique de Communication. 11, Available: http://www.cios.org/getfile/mcmill_v11n201.
McMillan, S. J., Sheehan K B., Heinemann B., & Frazer C. (2001).  What the Real World Really Wants: An Analysis of Advertising Employment Ads. Journal of Advertising Education. 5, 9-21.
McMillan, S. J. (2000).  Contract Teamwork: A Way Out of the Ivory Tower. Journal of Advertising Education. 4, 7-17.
McMillan, S. J., & Downes E. J. (2000).  Defining Interactivity: A Qualitative Identification of Key Dimensions. New Media and Society. 2, 157-179.
McMillan, S. J. (2000).  Interactivity and Health-Related Web Sites. National Communication Association Annual Conference.
McMillan, S. J. (2000).  Interactivity Is in the Eye of the Beholder: Function, Perception, Involvement, and Attitude toward the Web Site. (Shaver, M A., Ed.).Proceedings of the American Academy of Advertising. 71-78.
McMillan, S. J. (2000).  The Microscope and the Moving Target: The Challenge of Applying Content Analysis to the World Wide Web. Journalism and Mass Communication Quarterly. 77, 80-98.
McMillan, S. J. (2000).  What Is Interactivity and What Does It Do?. Association of Education in Journalism and Mass Communication Annual Conference.
McMillan, S. J. (1999).  Advertising Age and Interactivity: Tracing Media Evolution through the Advertising Trade Press.. (Roberts, M. S., Ed.).Proceedings of the American Academy of Advertising. 107-114.
McMillan, S. J. (1999).  Four Models of Cyber-Interactivity: Individual Perceptions of Interactivity in Computer-Mediated Environments. International Communication Association Annual Conference.
McMillan, S. J. (1999).  Health Communication and the Internet: Relationships between Interactive Characteristics of the Medium and Site Creators, Content, and Purpose. Health Communication. 11, 375-390.
McMillan, S. J. (1999).  Life Histories: An Exploration of Communication and Contradictions in Interactive Media. International Communication Association Annual Conference.
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McMillan, S. J. (1999).  Tracing the Evolution of Interactive Media and Funding Models through the Trade Press. Association for Education in Journalism and Mass Communication Annual Conference.
McMillan, S. J., Guppy M., Kunz W. M., & Reis R. (1998).  Public Journalism: What Difference Does It Make to Editorial Content?. (Lambeth, E., Meyer P., & Thorson E., Ed.).Assessing Public Journalism. 178-190.
McMillan, S. J. (1998).  The Role of Advertising in New Media: A Historical Analysis of Radio with Comparisons to Computer-Mediated Communication. (Muehling, D. D., Ed.).Proceedings of the American Academy of Advertising. 157-166.
McMillan, S. J. (1998).  Using the Internet for Content Analysis and Survey Research. University of Tennessee College of Communications 20th Annual Communications Research Symposium.
McMillan, S. J. (1998).  Who Pays for Content? Funding in Interactive Media. Journal of Computer Mediated Communication. 4, Available: http://www.ascusc.org/jcmc/vol4/issue1/mcmillan.html.
McMillan, S. J., Guppy M., Kunz W. M., & Reis R. (1996).  A Defining Moment: Who Says What about Public Journalism. Association for Education in Journalism and Mass Communication Annual Conference.

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