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Mark Harmon

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Author Title [ Type(Desc)] Year
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Book Chapter
Harmon, M., & Bates B. J. (2002).  Do 'Instant Polls' Hit the Spot? Phone-in v. Random Sampling of Public Opinion. (Adler, E S., & Clark R., Ed.).How It's Done, An Invitation to Social Research . 90-96.
Conference Paper
Harmon, M., & Muenchen R. (2002).  Semantic Framing of the Iraq War, Sept. 11th to Oct. 11th. 28th Annual Research Symposium, College of Communication and Information, University of Tennessee.
Journal Article
Harmon, M. (2001).  Affluenza: Television Use and Cultivation of Materialism. Mass Communication and Society. 4, 405-418.
Conference Paper
Harmon, M., & Reed T. (2001).  Congressional Districts and Television Markets: How Contour Mismatches Affect Incumbent Advantage. Political Communication Division of the International Communication Association.
Harmon, M. (2001).  Direct Voter Contact v. An Incumbent's Media Advantage: A Congressional Challenger's Case Study. 23rd University of Tennessee College of Communications Research Symposium.
Journal Article
Harmon, M., & White C. (2001).  How television news programs use video news releases. Public Relations Review. 27, 213-222.
Harmon, M. (2001).  Laboring to Be Fair: U.S. Network TV Strike Coverage. Electronic News: A Journal of Applied Research & Ideas,. 1, 13-22, 39-40..
Harmon, M. (2001).  Larry Agran: Victim of Agenda Setting. Texas Journal of Political Studies. 21, 23-34.
Harmon, M. (2001).  Poll Question Readability and Don't Know Replies. International Journal of Public Opinion Research. 13, 72-79.
Harmon, M. (2001).  What Would Jesus Major In?. Academe, bulletin of the American Association of University Professors. 87, 48-49.
Conference Paper
Harmon, M. (2001).  When Congressional Candidates Spend Campaign Cash on Polling. Midwest Association for Public Opinion Research.
Harmon, M. (2000).  Agendas, Spirals, and Casting: News and Polls in the 2000 Presidential Primaries,. Midwest Association for Public Opinion Research.
Conference Paper
Harmon, M. (2000).  Laboring to Be Fair: U.S. Network TV Strike Coverage. International Communication Association convention.
Harmon, M. (1999).  Affluenza: Cultivation of Consumption. Midwest Association for Public Opinion Research.
Journal Article
Harmon, M. (1999).  Coverage of Australia by CNN World Report and US television network news. Australian Studies in Journalism. 7, 74-83.
Conference Paper
White, C., & Harmon M. (1999).  How TV news programs use video news releases. Educators Academy of PRSA.
Conference Paper
Harmon, M. (1998).  Analysis of 50 Years of Meet the Press Guests. Association for Education in Journalism and Mass Communication, Mid-Year Conference, Southern Methodist University.
Journal Article
Harmon, M., & Pinkelton B. (1998).  Broadcast News as a Source of Political Information. Texas Journal of Political Studies. 20, 1-15.
Conference Paper
Harmon, M. (1998).  Coverage of Australia by CNN World Report and US television network news. Southwest/Texas Popular Culture Association.
Conference Paper
Harmon, M. (1997).  TV News Judgment: A Direct Comparison of Women and Men. 13th Annual Conference on Women and Higher Education, University Center, Texas Tech.
Journal Article
Harmon, M., & Hudson J. (1996).  Candidate Names as Electoral Cues. Texas Journal of Political Studies. 21-38.
Conference Paper
Harmon, M. (1996).  Lubbock’s Junior League v. Global Communism. 12th Annual Conference on Women and Higher Education, Godbold Cultural Center, Texas Tech.
Harmon, M. (1996).  Poll Question Readability and Don’t Know Responses: International English Speaking Respondents. Midwest Association for Public Opinion Research.
Harmon, M., & Hudson J. (1995).  Candidate Names as Electoral Cues. Southwest Symposium on Journalism and Mass Communication.
Harmon, M. (1995).  Gender and Local TV News Story Assignment. 11th Annual Conference on Women and Higher Education, Godbold Cultural Center, Texas Tech,.
Harmon, M. (1995).  Local TV News Content: Changes Over Time and Differences Associated with Ratings. Radio Television Journalism Division, Association for Education in Journalism and Mass Communication.
Harmon, M. (1995).  One Consultant's Effect on Client TV News Content. Southwest Symposium on Journalism and Mass Communication.
Harmon, M. (1995).  Public Opinion and Readability in Scaled Questions. Midwest Association for Public Opinion Research.
Harmon, M., Manning R., & Bates B. J. (1994).  Applying Readability Formulas to Poll Questions: Effects of Question Difficulty on the 'Don't Know' Response. Midwest Association for Public Opinion Research annual conference.
Harmon, M., & Pinkelton B. (1994).  Broadcast News as a Source of Political Information: Shrinking Sound Bites Revisited. Radio Television Journalism Division, Association for Education in Journalism and Mass Communication.
Harmon, M. (1994).  Question Readability and Public Opinion Poll Effects. Midwest Association for Public Opinion Research.
Conference Paper
Harmon, M. (1993).  Not Being There: Network TV News Budget Cuts and Skipping the Story Scene. Southwest Symposium.
Harmon, M. (1993).  The Race Track and Hurdles Model of Broadcast News Process. Broadcast Education Association convention.
Harmon, M., & Fryman J. E. (1993).  Viewer Perceptions of CNN World Report: U.S. v. International Students. Southwest Symposium on Journalism and Mass Communication.
Harmon, M., & Bates B. J. (1992).  The Appeal of Stable News Anchors to Stable News Viewers. Midwest Association for Public Opinion Reseach conference.
Harmon, M., Yang T-en., & Schweitzer J. C. (1992).  How Three U.S. News Magazines Covered Gorbachev and Deng. Magazine Division, Association for Education in Journalism and Mass Communication.
Harmon, M. (1992).  Larry Agran: Victim of Agenda Setting. Commission on the Status of Women, Association for Education in Journalism and Mass Communication.
Journal Article
Harmon, M. (1991).  Hate Groups and Cable Public Access. Journal of Mass Media Ethics. 3,
Conference Paper
Harmon, M., & Elliott L. (1991).  Print versus Broadcast News Readability. Southwest Symposium on Mass Communication.
Harmon, M., & Bates B. J. (1991).  Prodigy Goes to War: Public Opinion and Videotext Polling During the Persian Gulf War. Midwest Association for Public Opinion Research annual conference.
Harmon, M., & Peale B. (1991).  Television News Consultants: Exploration of their Effect on Content. Radio-Television Journalism Division, Association for Education in Journalism and Mass Communication.
Bates, B. J., & Harmon M. (1990).  Do 'Instant Polls' Hit the Spot? Phone-in v. Random Sampling of Public Opinion. Midwest Association for Public Opinion Research annual conference.

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