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Mark Harmon

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2002
Harmon, M., & Bates B. J. (2002).  Do 'Instant Polls' Hit the Spot? Phone-in v. Random Sampling of Public Opinion. (Adler, E S., & Clark R., Ed.).How It's Done, An Invitation to Social Research . 90-96.
Harmon, M., & Muenchen R. (2002).  Semantic Framing of the Iraq War, Sept. 11th to Oct. 11th. 28th Annual Research Symposium, College of Communication and Information, University of Tennessee.
2001
Harmon, M. (2001).  Affluenza: Television Use and Cultivation of Materialism. Mass Communication and Society. 4, 405-418.
Harmon, M., & Reed T. (2001).  Congressional Districts and Television Markets: How Contour Mismatches Affect Incumbent Advantage. Political Communication Division of the International Communication Association.
Harmon, M. (2001).  Direct Voter Contact v. An Incumbent's Media Advantage: A Congressional Challenger's Case Study. 23rd University of Tennessee College of Communications Research Symposium.
Harmon, M., & Bates B. J. (2001).  Do 'Instant Polls' Hit the Spot? Phone-in v. Random Sampling of Public Opinion. (Adler, E S., & Clark R., Ed.).How It's Done, An Invitation to Social Research.
Harmon, M., & White C. (2001).  How television news programs use video news releases. Public Relations Review. 27, 213-222.
Harmon, M. (2001).  Laboring to Be Fair: U.S. Network TV Strike Coverage. Electronic News: A Journal of Applied Research & Ideas,. 1, 13-22, 39-40..
Harmon, M. (2001).  Larry Agran: Victim of Agenda Setting. Texas Journal of Political Studies. 21, 23-34.
Harmon, M. (2001).  Poll Question Readability and Don't Know Replies. International Journal of Public Opinion Research. 13, 72-79.
Harmon, M. (2001).  What Would Jesus Major In?. Academe, bulletin of the American Association of University Professors. 87, 48-49.
Harmon, M. (2001).  When Congressional Candidates Spend Campaign Cash on Polling. Midwest Association for Public Opinion Research.
1998
Harmon, M. (1998).  Analysis of 50 Years of Meet the Press Guests. Association for Education in Journalism and Mass Communication, Mid-Year Conference, Southern Methodist University.
Harmon, M., & Pinkelton B. (1998).  Broadcast News as a Source of Political Information. Texas Journal of Political Studies. 20, 1-15.
Harmon, M. (1998).  Coverage of Australia by CNN World Report and US television network news. Southwest/Texas Popular Culture Association.
Harmon, M. (1998).  TV News Judgment: A Direct Comparison of Audience to Gatekeeper. Feedback. 39, 24-30.
1996
Harmon, M., & Hudson J. (1996).  Candidate Names as Electoral Cues. Texas Journal of Political Studies. 21-38.
Harmon, M. (1996).  Lubbock’s Junior League v. Global Communism. 12th Annual Conference on Women and Higher Education, Godbold Cultural Center, Texas Tech.
Harmon, M. (1996).  Poll Question Readability and Don’t Know Responses: International English Speaking Respondents. Midwest Association for Public Opinion Research.
1995
Harmon, M., & Hudson J. (1995).  Candidate Names as Electoral Cues. Southwest Symposium on Journalism and Mass Communication.
Harmon, M. (1995).  Gender and Local TV News Story Assignment. 11th Annual Conference on Women and Higher Education, Godbold Cultural Center, Texas Tech,.
Harmon, M. (1995).  Local TV News Content: Changes Over Time and Differences Associated with Ratings. Radio Television Journalism Division, Association for Education in Journalism and Mass Communication.
Harmon, M. (1995).  One Consultant's Effect on Client TV News Content. Southwest Symposium on Journalism and Mass Communication.
Harmon, M. (1995).  Public Opinion and Readability in Scaled Questions. Midwest Association for Public Opinion Research.
1994
Harmon, M., Manning R., & Bates B. J. (1994).  Applying Readability Formulas to Poll Questions: Effects of Question Difficulty on the 'Don't Know' Response. Midwest Association for Public Opinion Research annual conference.
Harmon, M., & Pinkelton B. (1994).  Broadcast News as a Source of Political Information: Shrinking Sound Bites Revisited. Radio Television Journalism Division, Association for Education in Journalism and Mass Communication.
Harmon, M. (1994).  Question Readability and Public Opinion Poll Effects. Midwest Association for Public Opinion Research.
Harmon, M., & Fryman J. E. (1994).  Viewer Perceptions of CNN World Report: U.S. v. International Students. Southwestern Mass Communications Journal. 9, 83-90.
1992
Harmon, M., & Bates B. J. (1992).  The Appeal of Stable News Anchors to Stable News Viewers. Midwest Association for Public Opinion Reseach conference.
Harmon, M., Yang T-en., & Schweitzer J. C. (1992).  How Three U.S. News Magazines Covered Gorbachev and Deng. Magazine Division, Association for Education in Journalism and Mass Communication.
Harmon, M. (1992).  Larry Agran: Victim of Agenda Setting. Commission on the Status of Women, Association for Education in Journalism and Mass Communication.
1991
Harmon, M. (1991).  Hate Groups and Cable Public Access. Journal of Mass Media Ethics. 3,
Harmon, M., & Elliott L. (1991).  Print versus Broadcast News Readability. Southwest Symposium on Mass Communication.
Harmon, M., & Bates B. J. (1991).  Prodigy Goes to War: Public Opinion and Videotext Polling During the Persian Gulf War. Midwest Association for Public Opinion Research annual conference.
Harmon, M., & Peale B. (1991).  Television News Consultants: Exploration of their Effect on Content. Radio-Television Journalism Division, Association for Education in Journalism and Mass Communication.
1990
Bates, B. J., & Harmon M. (1990).  Do 'Instant Polls' Hit the Spot? Phone-in v. Random Sampling of Public Opinion. Midwest Association for Public Opinion Research annual conference.

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