Breast health education for working women in Appalachia: Insights from focus group research. Cancer Control Journal. 14(3), 265-276.(2007).
Different Roles of Advertising Involvement in Corporate Advertising: A Path Analysis of the Relationship Between Involvement Types and Attitude/Behavioral Intentions. American Academy of Advertising.(2007).
Eating Activity, Acculturative Stress and the Freshman 15.. Annual Conference of the Southern College Health Association.(2007).
Excellent Account Planning: What Award- Winning Planning Cases Tell Us About Planning's Utility in Advertising. AEJMC.(2007).
The Influence of Context on College Students’ Perceptions of Advertising Offensiveness. American Academy of Advertising.(2007).
The lingering ideologies of the Korean war conflict. American Academy of Advertising’s 4th Asia-Pacific Conference.(2007).
An ethnographic study exploring how students make decisions about eating and physical activity: Stress and the freshmen 15. The Obesity Society 2006 Annual Scientific Meeting.(2006).
Family Communication Patterns of Adult Children of Bi-Polar Parents: A Qualitative Investigation. 11th International Congress of the Association of Psychology and Psychiatry for Adults and Children.(2006).
The Integration of Account Planning in U.S. Advertising Agencies. Journal of Advertising Research. 46, 124-132.(2006).
Shock and Awe: Context Effects of Advertising Offensiveness.. College of Communication and Information 28th Annual Research Symposium.(2006).
Tales of portfolio schools and universities: Working creatives’ views on preparing students for entry-level jobs as advertising creatives. Journal of Advertising Education. 9, 5 -13.(2006).
Tales of portfolio schools and universities: working creatives’ views on preparing students for entry-level jobs as advertising creatives. Conference of the American Academy of Advertising.(2006).
The Value Selection Process in Corporate Image Campaigns: A Conceptual Model and Research Proposition.. College of Communication and Information 28th Annual Research Symposium.(2006).
Account Planners’ Views on How Their Work Is and Should be Evaluated. Journal of Advertising. 32, 7-16.(2003).
Preparing Planners: Account Planning and the Advertising Curriculum. Journal of Advertising Education. 7, 5-20.(2003).
Readers’ Perspectives on Advertising’s Influence in Women’s Magazines: Thoughts on Two Practices. Mass Media and Society. 6, 175-190.(2003).
Compulsive Buying and Credit Card Usage Among College Students. Hawaii International Conference on Social Sciences.(2002).
The Integration of Account Planning in U.S. Advertising Agencies. Association for Education in Journalism and Mass Communication conference.(2002).
Mapping the Future Pedagogical Topography of Account Planning: Needed Direction and Skills. Annual Conference of the American Academy of Advertising.(2002).
Branding religion: Christian consumers' understanding of Christian products. (Stout, D. A., & Buddenbaum J. M., Ed.).Religion and Popular Culture: Studies on the Interaction of Worldviews. 269-288.(2001).
Preliminary Results From a Study of How Account Planning is and Should be Evaluated. (Taylor, C. R., Ed.).Proceedings of the 2001 Annual Conference of the American Academy of Advertising. 175-182,(2001).
Infomercial marketer adherence to self-regulatory standards: A content analysis. Annual Conference of the American Academy of Advertising.(2000).
A Look Inside the World of Advertising Free Publishing: A Case Study of Ms. Magazine. Journal of Current Issues and Research in Advertising. 22, 17-30.(2000).
Branding religion: Christian consumers' understanding of Christian products. annual meeting of AEJMC, Advertising Division.(1999).
An Examination of the Openness Construct in Sport. Southeast regional conference for the Association for the Advancement of Applied Sport Psychology.(1998).
The Ghost in the Mirror: The Indirect Influences of Advertising in an Ad-Less Magazine. Proceedings of the 1998 Conference of the American Academy of Advertising. 267-268.(1998).
Preparing Students for Real-world Ethical Dilemmas: A Stakeholder Approach. National AEJMC conference.(1998).
Measuring Organizational Source Credibility: A Scale Development Study. Proceedings of the 1997 Conference of the American Academy of Advertising. 150-155.(1997).
How French advertising professionals develop creative strategy. Journal of Advertising. 25, 1-14.(1996).
An integrated communications course for advertising and public relations majors. Annual Conference of the American Academy of Advertising. 220-226.(1996).
Organization as Source: Consumers' Understandings of Organizational Sponsorship of Advocacy Advertising. Journal of Advertising. 25, 19-36.(1996).
Closer scrutiny? Recent trends in supreme court commercial speech decisions. Annual Conference of the American Academy of Advertising. 199-204.(1995).
Dimensions and Dynamics of Organization as Source: A Qualitative Study of Source Credibility. Proceedings of the 1995 Conference of the American Academy of Advertising. 119-128.(1995).
Home Medical Test Kits as a Health Information Source: Social Marketing Issues and Implications. (Ellen, P S., & Kaufman P. J., Ed.).Proceedings of the 1995 Marketing and Public Policy Conference. 153.(1995).
International Agency Research: The French Experience. Annual Conference of the American Academy of Advertising.(1995).
Recent district court decisions and the status of commercial speech decisions. Proceedings of the Annual Conference of The American Academy of Advertising. 205-209.(1995).
And Now a Word from Our Sponsor: An Exploratory Concept Test of PSAs and Advocacy Ads,. Proceedings of the 1994 Conference of the American Academy of Advertising. 79-87.(1994).
A Conceptualization of Assessment for Mass Communications Programs. Journalism & Mass Communication Educator. 50, 5-13.(1994).
Interviewing: Data Generation and Analysis. Proceedings of the 1994 Conference of the American Academy of Advertising. 221-232.(1994).
Overbreadth and commercial speech. Communications and the Law. 16, 201-212.(1994).
Regulating Channel One Within Public Schools: Precedents and Parameters. Communications and the Law. 16, 37-50.(1994).
Responding to the Crisis of Accountability: A Review of Program Assessment Methods. Annual meeting of AEJMC.(1994).
Commercial speech after Fox: There's a rule for every exception. Annual Conference of the American Academy of Advertising.(1993).
Reaching the In-Dorm College Market: A Study of In-Room Media Ownership and Use. Annual Meeting of the Association of Popular Culture.(1993).
The Semiotic Perspective: A Tool for Qualitative Inquiry. Proceedings of the 1993 Conference of the American Academy of Advertising. 189-196.(1993).
Student Owned Media Technology in Residence Halls: A Descriptive Study. Journal of College and University Student Housing. 22, 39-42.(1993).
Feature Advertising: Policies and Attitudes in Print Media. Journal of Advertising. 21, 47-56.(1992).
The FTC and Infomercials/Feature Advertising: Regulatory Reactions to a New Creative Technique. Annual meeting of AEJMC.(1991).