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Eric Haley

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Book Chapter
Chen, H., Haley E., & Deterding A. (In Press).  "Product Placement in Social Games: Qualitative Research Insights". Advertising in New Formats and Media: Current Research and Implications for Marketers.
Journal Article
Haley, E., Taylor R. E., & Morrison M. (2014).  How Advertising Creatives Define Excellent Account Planning. Journal of Current Issues and Research in Advertising. 35,
Book Chapter
Haley, E. (2012).  "Involvement". Advertising Theory. 120-132.
Conference Paper
Haley, E., & McMillan S. J. (2010).  The Reach of Advertising Scholars' Research. American Academy of Advertising.
Journal Article
Lee, Y. J., Haley E., & Avery E. J. (2010).  The Role of Gender and Message Strategy in the Perception of Advocacy Advertising. Journal of Current Issues and Research in Advertising. 32, 47-55.
Conference Paper
Chen, H., & Haley E. (2009).  Connecting with Generation Y: A Qualitative Study of Advertising Preferences and Receptivity. American Academy of Advertising Annual Meeting.
Lee, Y J., & Haley E. (2009).  The Effects of Schema on Consumers Perception of Advertisers' Intent. American Academy of Advertising.
Haley, E. (2009).  How Gay Men Make Sense of Advertising in Gay-Targeted magazines: Understanding Diversity in Responses. American Academy of Advertising.
Childers, C. C., Haley E., Lambert C. A., & Jahns L. (2009).  Insights into freshmen weight issues: An ethnographic study of how first-year students make decisions about eating.. 2009 Association for Education in Journalism and Mass Communication Conference .
Brooks, A. M., Haley E., & Violanti M. T. (2009).  Out of the Mouths of Workers: Motivational Impacts as Described by Employees. National Communication Association.
Lee, Y J., Haley E., & Yang K. (2009).  Structural Equation Modeling of Consumer Perception of Values Advocacy Advertising: The Consequent Effects of Self-Construal on the Outcomes, Behavioral Intention, and Purchase Intention. National AEJMC Conference.
Lee, Y., Kim S., & Haley E. (2008).  Cultural Differences of Corporate Social Responsibility: A Korea-US Comparative Study. 2008 International Communication Associations (ICA) Conference.
Haley, E., Avery E. J., & McMillan S. J. (2008).  Developing Breast Health Messages for Women in Rural Populations: Specialized Notions of Empowerment for Attention and Action.. Annual meeting of the National Communication Association.
Haley, E., Avery E. J., & McMillan S. J. (2008).  Developing Messages for Appalachian Breast Health Outreach Program: Getting Attention and Motivating Action. National Communication Association Conference.
Journal Article
Kim, S., Haley E., & Lee Y J. (2008).  Does Consumers' Product-Related Involvement Matter When it Comes to Corporate Ads?. Journal of Current Issues and Research in Advertising. 30 (2),
Journal Article
Christy, T., & Haley E. (2008).  The Influence of Advertising Context on Perceptions of Offense. Journal of Marketing Communications. 14 (4),
Haley, E., & Blakeman R. (2008).  Lessons from Ad Educators' Experiences with Guest Speakers. Journal of Advertising Education. 12 (2),
Book Chapter
Harmon, M. (2007).  Affluenza: Television Use and Cultivation of Materialism. (Hovland, R., Woburg J., & Haley E., Ed.).Readings in Advertising, Society, and Consumer Culture. 81-91.

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