Senior Honors Communication Studies Major, Katie Scott, is joining local family law practice, Held Law Firm, as the firm’s Marketing Director.
With two years of experience spent at five marketing internships, Katie was ready to step into her first marketing leadership role. Katie has experience with both agency and in-house marketing environments, having worked at several local agencies and small businesses.
Katie says that the skills she has learned as a Communication Studies major have been critical to her success in her internships.
“The ability to adapt messages to your audience is fundamental for marketing, so I think Communication Studies majors have an advantage in fields like this because they have been trained to craft tailored messages. Skills like conducting research, writing, and public speaking are invaluable in any career path, and those are things that our majors become an expert in.”
After graduation, Katie intends to pursue a Master of Science degree in Communication Studies, as well as find a way to marry her interests in both marketing and academia.