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CCI Research Presentations and Publications

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Raman, N., & Haley E. (1997).  Measuring Organizational Source Credibility: A Scale Development Study. Proceedings of the 1997 Conference of the American Academy of Advertising. 150-155.
Raman, N., & White C. (1998).  Managing the new media: What Web Site decision-makers plan, know and believe. Annual Conference of the American Academy of Advertising.