CCI Research Presentations and Publications
Does Consumers' Product-Related Involvement Matter When it Comes to Corporate Ads?. Journal of Current Issues and Research in Advertising. 30 (2),(2008).
The Role of Gender and message Strategy in the Perception of Advocacy Campaigns. National Communication Association.(2008).
The Effects of Schema on Consumers Perception of Advertisers' Intent. American Academy of Advertising.(2009).
The Effects of Self- Construal on Attribute-Focused versus Context-Focused Advertising Messages. American Academy of Advertising.(2011).
The Effects of Corporate Social Responsibility Orientation on the Consumers Perception of Advertisers' Intention. Journal of Current Issues and Research in Advertising. 33(2),(2012).
The Mediating Role of Attitude Toward Values Advocacy Ads in Evaluating Issue Support Behavior and Purchase Intention. International Journal of Advertising. 32(2),(2013).
Twitter activity following the Supreme Court gene patent decision. Consumer Genetics Conference.(2013).