CCI Research Presentations and Publications
"Target"ing college students with CSR policies and initiatives: Do gender and awareness matter?. Marketing and Public Policy Conference.(2010).
Do looks matter? . 2007 International Communication Association Conference.(2007).
Mobile technology in the classroom: Teaching thorugh academia-industry partnerships. American Academy of Advertising.(2013).
Food for thought: The role of nutritional information on children's purchase influence of food products. 2007 Association for Education in Journalism & mass Communication Conference.(2007).
Partnering with parents: Suggestions for food marketers and retailers in the ongiong childhood obesity debate. Journal of Food Products Marketing. 18(2),(2012).
Service learning at its best: Creating a social media plan for a local nonprofit organization. International Communication Association.(2013).
The apple won't fall far from the tree: An investigation into food attitudes and behaviors among adults in households with 6-11 year old children. Marketing and Public Policy Conference.(2010).
Understanding media frames that cover an ethnic minority group in a homogeneous country: Expanding a generic frame in minority studies. Association for Education in Journalism and Mass Communication.(2010).
Understanding publics' engagement with non-profit organisations through Facebook: A typology of messages and motivations behind public-initiated conversations. PRism. 11(2),(2014).
Donor empowerment: Enhancing nonprofit-donor relationships and donors' supportive behavior. International Communication Association .(2014).
Perceptions of public relations students' empowerment, faculty interaction, and perceived relationship investment as determinants of relaitonship quality with their academic department. Journalism & Mass Communication Educator. 68(3),(2013).
Empowerment as a key construct for understanding public relations' potential for community building. International Communication Association.(2013).
Roles of nonprofit organizatios as social oil: How local nonprofit organizations help multinational corporations build social capital in host countries. Association for Education in Journalism and Mass Communication.(2010).
Public engagement with nonprofit organizations on Facebook. Public Relations Review. 40(3),(2014).
Communicating CSR on social media: Strategies, main actors, and public engagement on corporate Facebook. Public Relations Division of the Association for Education in Journalism and Mass Communication.(2014).
Corporate Donor-Charitable Organization Partners: A Coorientation Study of Relationship Types. Nonprofit and Voluntary Sector Quarterly. 43(4),(2014).
Understanding publics' engagement with organizational social media: Why publics engage with organizational Facebook and how organizations interact with publics. International Public Relations Reserch Conference.(2013).
Media frames and ethnic minority women in Korea: Expanding a generic frame in minority studies. Asian Journal of Women's Studies. 18(4),(2012).
When and how do publics engage with nonprofit organizations through social media? A content analysis of organizational message strategies and public engagement with organizational Facebook pages. Association for Education in Journalism and Mass Communication .(2013).
Nonprofits' use of Facebook: An examination of organizational message. Public Relations in the Nonprofit Sector: Theory and Practice. 281-295.(2014).
Understanding benefits corporate donors expect from their contributions based on the mixed- motive model. Association for Research on Nonprofit Organization and Voluntary Action (ARNOVA).(2010).
Gearing up for mobile advertising: A cross-cultural examination of key factors that drive mobile messages home to consumers. Psychology and Marketing. 25 (8),(2008).
Motivators for the intention to use mobile TV: a comparison of South Korean males and females. International Journal of Advertising. 28 (1),(2009).
Innovation in Pedagogy in the University of Asia Pacific. International Conference of Global Business and Management Forum’, Theme Emerging Paradigms of Global Entrepreneurship and Management: Issues and Challenges.(2008).
Importance of Communication in Everyday Life. Kappa Delta Sorority Recruitment.(2008).
Incorporating Technology into Communication Courses. Tennessee Board of Regents Distance Education Conference.(2006).
Grading with a Tablet. Technology Day.(2006).
The Transtition t and Advantages of iLearn. Technology Day.(2007).
Importance of Communication in the Work Place. Society for Advancement of Management.(2007).
Advantages of Using WebCT in a Communication Course. Communication Association Conference.(2005).
The Influence of Context on College Students’ Perceptions of Advertising Offensiveness. American Academy of Advertising.(2007).
The Influence of Advertising Context on Perceptions of Offense. Journal of Marketing Communications. 14 (4),(2008).
Mapping the Future Pedagogical Topography of Account Planning: Needed Direction and Skills. Annual Conference of the American Academy of Advertising.(2002).
LIBNOTES A Laboratory Notebook Retrieval System. The Information Age in Perspective, the 41st American Society for Information Science Annual Meeting. 67-69.(1978).
You just type in what you are looking for: Undergraduates' use of library resources vs. Wikipedia. The Journal of Academic Librarianship. 38(6), 391-399.(2012).
The Press in Romania's 1992 Presidential/Parliamentary Elections,. Gazette. 52, 223-240.(1994).
Fostering Inquiry-based Learning in Technology-rich Learning Environments: The Inquiry Page in the GK-12 Fellows Program. Proceedings of the AACE World Conference on Educational Multimedia, Hypermedia & Telecommunications.(2002).
Who's Teaching Whom? Scientist/Teacher Teams and Administrative Strategies. Proceedings of the AACE World Conference on Educational Multimedia, Hypermedia & Telecommunications.(2002).
The cross-generational workplace: Finding common Ground. International Academy of Human Resource Development.(2007).
Human resources and the future of communication in the workplace: A Cross-generational perspective. College of Commuinication and Information 29th Annual Research Symposium.(2007).
Time Pressure and System Delays in Information Search. Proceedings of the 38th Annual ACM International Conference on Research and Development in Information Retrieval (SIGIR ’15), .(2015).
Impacts of Time Constraints and System Delays on User Experience. Proceedings of the ACM SIGIR Conference on Human Information Interaction and Retrieval. 141-150.(2016).
A Look Inside the World of Advertising Free Publishing: A Case Study of Ms. Magazine. Journal of Current Issues and Research in Advertising. 22, 17-30.(2000).
Preparing Students for Real-world Ethical Dilemmas: A Stakeholder Approach. National AEJMC conference.(1998).
The Ghost in the Mirror: The Indirect Influences of Advertising in an Ad-Less Magazine. Proceedings of the 1998 Conference of the American Academy of Advertising. 267-268.(1998).
Increasing Biodiversity Information Sources (IBIS) for the Southern Appalachian Information Node (SAIN): Developing an Environmental Decision Making Matrix. University of Tennessee College of Communication and Information 32nd Annual Research Symposium.(2010).
Teaching Tolerance and Fighting Hatred through the Communication Curriculum. Southern States Communication Cenference.(2006).