CCI Research Presentations and Publications
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The Influence of Advertising Context on Perceptions of Offense. Journal of Marketing Communications. 14 (4),(2008).
The Influence of Context on College Students’ Perceptions of Advertising Offensiveness. American Academy of Advertising.(2007).
Mapping the Future Pedagogical Topography of Account Planning: Needed Direction and Skills. Annual Conference of the American Academy of Advertising.(2002).