CCI Research Presentations and Publications
An Empirical Investigation of the Effects of Financial Services Advertising on Investor' Decisions. American Academy of Advertising.(2012).
The Interplay between Advertising Disclosure Financial Knowledge in Mutual Fund Investment Decisions. Journal of Consumer Affairs. 46(2),(2012).
Effects of Mutual fund Advertising Disclosures on Investor INformation Processing and Decision Making. Journal of Services Marketing. 27(2),(2013).