CCI Research Presentations and Publications
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Filters: Author is Woong Yun, Tai [Clear All Filters]
Effects of Mutual fund Advertising Disclosures on Investor INformation Processing and Decision Making. Journal of Services Marketing. 27(2),(2013).
An Empirical Investigation of the Effects of Financial Services Advertising on Investor' Decisions. American Academy of Advertising.(2012).
The Interplay between Advertising Disclosure Financial Knowledge in Mutual Fund Investment Decisions. Journal of Consumer Affairs. 46(2),(2012).