CCI Research Presentations and Publications
Patterns of Convergence in the Ante-Bellum Press. American Journalism Historians Association.(1988).
Social Construction: The Human Element in Theory Building. (Singletary, M. W., & Stone G., Ed.).Clarifying Communication Theory. 12-18.(1999).
Bohemian Fables: Col. Johns S. Mosby in the Press. Paul Ashdown. Western Journalism Historians Conference, University of California.(2001).
Science in the Publicity Laboratory. American Journalism Historians Association.(1993).
E.L. Godkin and the Science of Society. Journalism Quarterly. 57-64.(1989).
Journalist Wanted: Trade Journal Want Ads As Indicators of Professional Standards. Journalism Quarterly. 576-580.(1987).
How Voters Use News Media to Learn About Issues. (Shaw, D. L., McCombs M., & Kerr J., Ed.).Patterns: Reporting Beyond News Events. 283-300.(1996).
Reassessing 'Great Moments': The Press and Revisionist History. American Journalism Historians Association Research Methods group.(1991).
From Blasphemy to Gospel: The Evolution Debate in American Magazines, 1857-1887. American Journalism Historians Association.(1988).
Brief Beginning Guide into the History of North Carolina Journalism. Southeastern Regional Colloquium, AEJMC Newspaper, History and Law Divisions.(1985).
The Media and the Dissemination of Ideas. (Startt, J., & Sloan D., Ed.).The Significance of Media in American History. 215-232.(1993).
A Content Analysis of Selected Press Views of Darwin's Theory of Evolution. Journalism Quarterly. 782-786.(1987).
E. L. Godkin and the Meaning of Journalism. American Journalism Historians Association.(1991).
Individualizing Society: Negotiating Horizontal and Vertical Communities in the Four Ages of the American Mass Media. First International Symposium, “Communication in the Millennium” University of Texas.(2003).
Journalist Wanted: Trade Journal Want Ads As Indicators of Professional Standards. Southeastern Regional Colloquium of Newspaper, History and Law Divisions of AEJMC.(1986).
The Press and Social Darwinism: The Popular Origins of an Idea. Association for Education in Journalism and Mass Communication.(1990).
Regionalism and Nationalism in the Antebellum Press: A Quantitative Approach. Journalism History. 16-25.(1988).
An Agenda Setting Perspective on Historical Public Opinion. (McCombs, M., & Shaw D. L., Ed.).Communication and Democracy: Exploring the Intellectual Frontiers in Agenda-Setting Theory. 169-182.(1997).
The Use of Theory in History. American Journalism Historians Association.(1992).
H.L. Mencken. Encyclopedia of American Journalism History.(2007).
Regionalism and Nationalism in the Antebellum Press. American Journalism Historians Association.(1987).
The Press and Tails of Darwin: Victorian Satire of Evolution. Journalism History. 107-115.(1994).
Nashville, Tenn., World's Fair of 1897. Historical Dictionary of World's Fairs and Expositions. 146-149.(1990).
The Purpose of the Press: An Analysis of Newspaper Names in Antebellum America. International Communications Association.(1988).
The Menstrual Taboo and Advertising: A Survey of Women's Information Dependency. International Communication Association Annual Conference.(1996).
Social media as branding tools: Exploring the effects of social media on brand relationship and the role of consumer characteristics. Media Management and Economics of the Association for Education in Journalism and Mass Communication.(2013).
Consumer perceptions of social media: A comparative study of perceived characteristics and consumer profiles by social media types. Association for Education in Journalism and Mass Communication.(2010).
Exploring the role of social network sites in media brand relationship. Media management and social business: Value chain and business models in changing media markets. 735-748.(2013).
User perceptions of social media: A comparative study of perceived characteristics and user profiles by social media types. Online Jorurnal of Communication and Media Technologies. 3(4),(2013).
Connecting Virtual World Perception to Real World Consumption, Chinese Female White- Collar Professionals' Interpretation of Product Placement in SNSs. AEJMC.(2011).
The Lived Meanings of Product Placements in Social Network Sites (SNSs): A Story of Happy Network. American Academy of Advertising.(2011).
Mechanisms of norms, cost-benefit judgments, and drinking intention among college students.. National Communication Association.(2009).
"Product Placement in Social Games: Qualitative Research Insights". Advertising in New Formats and Media: Current Research and Implications for Marketers.(In Press).
Product Placement in Social Games: Consumer Expereiences in China. Journal of Advertising. 43(3),(2014).
Moving Toward the Future of Information Behavior Research and Practice. Association for the Information Science and Technology.(2018).
Connecting with Generation Y: A Qualitative Study of Advertising Preferences and Receptivity. American Academy of Advertising Annual Meeting.(2009).
The Lived Meanings of Chinese Social Network Sites (SNSs) among Urban White-Collar Professionals: A Story of Happy Network. Journal of Interactive Advertising. 11(1),(2010).
"Message Strategies of Chinese Award- Winning Advertisements". Journal of Intercultural Communication.(2012).
The Adoption of IBM’s Spoken Web in Informationally Disadvantaged Communities: A Pilot Study with Farmers in Gujarat, India. 49th Hawaii International Conference on System Sciences. 3878-3887.(2016).
Insights into freshman weight issues: An ethnographic study of how first-year college students make decisions about eating. Journal of Consumer Affairs.(2011).
Spokescharacter appearance vs. behavior: What's more important when advertising food products to kids in different developmental stages?. 2008 International Communication Association Conference.(2008).
Insights into freshmen weight issues: An ethnographic study of how first-year students make decisions about eating.. 2009 Association for Education in Journalism and Mass Communication Conference .(2009).
Behavior really does matter: An investigation of the impact of spokescharacter behavior on children's purchase influence of food and beverage products. 2007 American Academy of Advertising Conference .(2007).
Mobile technology in the classroom: Teaching thorugh academia-industry partnerships. American Academy of Advertising.(2013).