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CCI Research Presentations and Publications

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Filters: Author is Chan-Olmsted, Sylvia  [Clear All Filters]
2013
Chan-Olmsted, S., Cho M., & Yim M. (2013).  Exploring the role of social network sites in media brand relationship. Media management and social business: Value chain and business models in changing media markets. 735-748.
Chan-Olmsted, S., & Cho M. (2013).  Social media as branding tools: Exploring the effects of social media on brand relationship and the role of consumer characteristics. Media Management and Economics of the Association for Education in Journalism and Mass Communication.
Chan-Olmsted, S., Cho M., & Lee S. (2013).  User perceptions of social media: A comparative study of perceived characteristics and user profiles by social media types. Online Jorurnal of Communication and Media Technologies. 3(4),