Back to top

CCI Research Presentations and Publications

Export 4 results:
Author Title [ Type(Desc)] Year
Filters: Author is Raman, Niranjan  [Clear All Filters]
Book Chapter
Raman, N., & Haley E. (1997).  Measuring Organizational Source Credibility: A Scale Development Study. Proceedings of the 1997 Conference of the American Academy of Advertising. 150-155.