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CCI Research Presentations and Publications

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Author Title [ Type(Desc)] Year
Filters: Author is Gao, Yuan  [Clear All Filters]
Book Chapter
Hwang, J-S., & McMillan S. J. (2005).  How Consumers Think About "Interactive" Aspects of Web Advertising. (Gao, Y., Ed.).Web Systems Design and Online Consumer Behavior. 69-89.