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CCI Research Presentations and Publications

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Ahn, A. H. Y., Kotowski M. R., Wu L., & Yu H. (2011).  A Path Analytic Test of Anti-binge Drinking Public Service Announcement Effectiveness: Attitudes and intentions. Southern States Communication Association.
Ahn, A. H. Y., Wu L., & Taylor R. E. (2013).  "Creative Communication Strategies in Cosmetic Surgery Websites: An Applicaiton of Taylor's Six- Segment Message Strategy Wheel.". Health Marketing Quarterly. 30(4), 
Ahn, A. H. Y., Park J. Seong, & Haley E. (2014).  Consumers' Optimistics bias and Responses to Risk Disclosures in Direct-to-Clonsumer (DTC) Prescription Drug Advertising: The Moderating Role of Subjective Health Literacy. Journal of Consumer Affairs. 48(1), 
Ahn, A. H. Y., Park J. Seong, & Haley E. (2013).  The Role of Optimistic Bias and Subjective Health Literacy in DTC Prescription Drug Advertising . American Academy of Advertising.
Ahn, A. H. Y., Wu L., Kelly S., & Haley E. (2011).  A Qualitative Study of College Student Responses to Conflicting Messages in Advertising: Anti-binge Drinking Public Service Announcements vs. Wine Promotion Health Messages. International Journal of Public Health. 56(3), 
Ahn, A. H. Y., Wu L., & Haley E. (2011).  The Clearer, the Better?: The Effect of Sufficient Clarification and Specificity of Risk Disclosure in Broadcast Direct-to-Consumer Advertising. AEJMC.
Ahn, A. H. Y., Kelly S., Wu L., & Haley E. (2011).  Dealing with Conflicting Health Messages: A Qualitative Study of College Students' Understandings of Tanning and Skin Cancer Prevention Advertising Messages. AEJMC.
Ahn, A. H. Y., Wu L., & Haley E. (2011).  How to Resolve Contradictory Health Messages?: An Alternative Message Framework for Public Service Announcemnt Developers. AEJMC.