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CCI Research Presentations and Publications

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Chen, H., & Haley E. (2014).  Product Placement in Social Games: Consumer Expereiences in China. Journal of Advertising. 43(3), 
Chen, H., Haley E., & Deterding A. (In Press).  "Product Placement in Social Games: Qualitative Research Insights". Advertising in New Formats and Media: Current Research and Implications for Marketers.