CCI Research Presentations and Publications
"Product Placement in Social Games: Qualitative Research Insights". Advertising in New Formats and Media: Current Research and Implications for Marketers.(In Press).
Product Placement in Social Games: Consumer Expereiences in China. Journal of Advertising. 43(3),(2014).
"Message Strategies of Chinese Award- Winning Advertisements". Journal of Intercultural Communication.(2012).
Connecting Virtual World Perception to Real World Consumption, Chinese Female White- Collar Professionals' Interpretation of Product Placement in SNSs. AEJMC.(2011).
The Lived Meanings of Product Placements in Social Network Sites (SNSs): A Story of Happy Network. American Academy of Advertising.(2011).
The Lived Meanings of Chinese Social Network Sites (SNSs) among Urban White-Collar Professionals: A Story of Happy Network. Journal of Interactive Advertising. 11(1),(2010).
Connecting with Generation Y: A Qualitative Study of Advertising Preferences and Receptivity. American Academy of Advertising Annual Meeting.(2009).