CCI Research Presentations and Publications
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Social media use in a mobile broadband environment: Examination of determinants of Twitter and Facebook use. International Journal of Mobile Marketing. 6(2),(2011).
Exploring factors affecting tablet PC users' intention to purchase mobile applications: An extension of the UTAUT model. International Communication Association.(2013).
Understanding user adoption and behavior of smartphone. Association for Education in Journalism and Mass Communication.(2012).
An empirical study of micro-blogging: Integrated model for Twitter adoption. Pacific Telecommunication Council.(2012).
An Empirical Analysis of Social Media Use: Examination of Determinants of Attitude toward and Use of Twitter and Facebook. Association for Education in Journalism and Mass Communication.(2011).