CCI Research Presentations and Publications
Optimistic Bias, Advertising Skepticism, and Consumer Intentions for Seeking INformation About the Health Risks of Prescription Medicine. American Academy of Advertising.(2014).
"Pharma Online: An Examination of FDA Administrative Letters Involving Violative Internet Promotions". Marketing and Public Policy Conference.(2011).
The Role of Optimistic Bias and Subjective Health Literacy in DTC Prescription Drug Advertising . American Academy of Advertising.(2013).
"Rx for A One-Click Rule: An Eyetracking Study of Risk Disclosures on Branded Drug Websites". Public Policy Conference.(2013).
Cultivating Consumers Not Citizens: A Cross-Atlantic Comparison of the Affluenza Hypotheses. European Communication Research and Education Association, Lisbon.(2014).
"But It's Doctor-Recommended and I Read the Fine Print: Antecedents to Drug Companies' Perceived Credibility". Health Marketing Quarterly. 30(1),(2013).
Consumers' Optimistics bias and Responses to Risk Disclosures in Direct-to-Clonsumer (DTC) Prescription Drug Advertising: The Moderating Role of Subjective Health Literacy. Journal of Consumer Affairs. 48(1),(2014).
"Principles in Action: An Examination of FDA Administrative Letters Involving Violative Internet Promotions from 1997-2012. Journal of Public Policy & Marketing. 33(2),(2014).
"Tapping into Simmons OneView: A Method for Deconstructing Aggregate Data for Advertising Research". Journal of Current Issues and Research in Advertising. 36(2),(2015).