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CCI Research Presentations and Publications

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Author Title [ Type(Desc)] Year
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Conference Paper
Hocke, T. M., Colon-Aguirre M., Freberg K., & Palenchar M. J. (2010).  Community response to the Tennessee Valley Authority (TVA) ash spill: Information seeking and rebuilding reputation. International Conference on Corporate Reputation, Brand, Identity and Competitiveness.
Freberg, K., & Palenchar M. J. (2009).  Current direction of US undergraduate programs in public relations: A pedagogical struggle.. Association for Education in Journalism and Mass Communication.
Palenchar, M. J., & Freberg K. (2011).  Opportunities and barriers implementing mobile technologies and social media in reputation management and crisis communication practices. International Conference on Corporate Reputation, Brand Identity and Competitiveness.
Bowman, T., Freberg K., Hank C., & Kraft N. (2015).  Plunging the Perils and Pearls of a Social Classroom. SXSWedu.
Freberg, K., & Palenchar M. J. (2009).  Practitioner or Academic Approach: The Current Direction of U. S. Undergraduate Public Relations Programs. University of Tennessee College of Communication and Information 31st Annual Research Symposium.
Freberg, K., & Palenchar M. J. (2012).  social media and food safety crises: The potential risks of unconfirmed messages. International Communication Conference.
Palenchar, M. J., & Freberg K. (2011).  Social media and mobile technologies implemented in risk and crisis communication practices. International Public Relations Research Conference.
Freberg, K., Palenchar M. J., & Veil S. (2010).  Social media bookmarking services: Managing and sharing information from a centralized source. National Communication Association.
Palenchar, M. J., & Freberg K. (2008).  Yahoo! Inc.’s Reputation Management in China: A Case Study of Corporate Personality and Media Challenges. International Conference on Corporate Reputation, Brand, Identity and Competitiveness.