CCI Research Presentations and Publications
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The Social Norms Approach to Reducing Campus Binge Drinking: The vacillating nature of descriptive norms. annual meeting of the Eastern Communication Association.(2006).
Something Ventured, Something Gained: Moderating Impact of Blogs on Political Activity. AEJMC Annual Conference.(2006).
Sources of Information for Health Journalists: Opportunities for Corporate Health Public Relations. Annual meeting of the National Communication Association.(2006).
Stereotypes in advertising: An analysis of sex role portrayals of women and men over 30 years.. Association for Education in Journalism & Mass Communication Conference.(2006).
Strategic Risk Communication Campaigns: Some Insights from the Culmination of a Decade of Research.. Annual Meeting of the International Communication Association.(2006).
'Say what?': An exploration of teacher communication clarity and student motivation. annual meeting of the National Communication Association.(2005).
Social Justice and Internet Research. 6th conference of the Association of Internet Researchers: Internet Research 6.0, Internet Generations.(2005).
Socio-Technical Development of Digital Libraries in the Cross-Cultural Learning Process: A Critical Perspective. American Society for Information Science & Technology 2005 Annual Meeting: Sparking Synergies: Bringing Research and Practice Together @ ASIST '05.(2005).
The State of Eastern European Press Freedom. Journalism Studies. 534-37.(2005).
Strategies for the Super Bowl of Advertising: An Analysis of How the Web is Integrated into Campaigns. Journal of Interactive Advertising. 6, Available: http://jiad.org/vol6/no1/kim/index.htm.(2005).
Searching for the Riddle in the Web Site: Coding Interactivity in Online Content Analysis. (Rose, P. B., Ed.).Proceedings of the American Academy of Advertising. 255-262.(2004).
Service Learning in Library and Information Science (LIS) Education: Connecting Research and Practice to Community.. InterActions: UCLA Journal of Information and Education Studies. 1.(2004).
Sex in magazine advertising. Association for Education in Journalism and Mass Communication Conference.(2004).
A snapshot of Journals and their Alternatives. Charleston Serials Conference.(2004).
Social construction of reality theory. (Heath, R. L., Ed.).Encyclopedia of public relations. 2, 780-783.(2004).
Structure and Change: A Communications Industry Overview. (Alexander, A. F., Owers J., Carveth R., Hollifield A., & Greco A., Ed.).Media Economics: Theory and Practice. 69-84.(2004).
Survey of learners’ knowledge structures: Rationales, methods, and instruments. Poster paper in Proceedings of the 67th Annual Meeting of the American Society for Information Science and Technology.(2004).
Survey of learners’ knowledge structures: Rationales, methods, and instruments. In Proceedings of the 67th Annual Meeting of the American Society for Information Science and Technology. 218-228.(2004).
Surviving and developing in cooperation: A study of library consortia.. Library and Information Service. 48(7), 6-12.(2004).
Science Journals and Science Students: Bringing Them Together. The Fiesole Collection Development Retreat Series.(2003).
Sensation seeking and impulsive vs. rational decision-making as moderators of perceived effectiveness of HIV/STD public service announcements. American Public Health Association.(2003).
Service Learning in Library and Information Science Education: Connecting Research and Practice to Community. ALISE 2003 Annual Conference: Declaration of Interdependence Connecting Researchers and Practitioners.(2003).
Shaping Patron Behavior through Information Communication and Education. Technical Services Quarterly. 21(1), 1-15.(2003).
Strategic risk communication: A longitudinal analysis of a community’s emergency response awareness and practices.. National Communication Association.(2003).
Strategic risk communication and community relations: An analysis of sustained emergency response campaigns.. International, Interdisciplinary Public Relations Research Conference.(2003).
A study of information retrieval based on the concept space approach.. Journal of Academic Libraries. 47-53.(2003).
Sustained strategic risk communication: A longitudinal analysis of community’s zones of meaning. .. Association for Education in Journalism and Mass Communication.(2003).
Scenarios in the Afya Project as a Participatory Action Research (PAR) Tool for Studying Information Seeking and Use Across the "Digital Divide". Journal of the American Society of Information Science and Technology. 53, 1259-1266.(2002).
Scholarly Publishing at the Crossroads. Scholarly Publishing and the Common Good Forum.(2002).
Semantic Framing of the Iraq War, Sept. 11th to Oct. 11th. 28th Annual Research Symposium, College of Communication and Information, University of Tennessee.(2002).
Scenarios in the Afya Project as a Participatory Action Research (PAR) Tool for Studying Information Seeking and Use across the "Digital Divide".. ASIS&T 2001 SIG USE Research Symposium on Effective Methods for Studying Information Seeking and Use.(2001).
Scenarios in the Design and Evaluation of Networked Information Services: An Example from Community Health. (McClure, C. R., & Bertot J. C., Ed.).Evaluating Networked Information Services: Techniques, Policy, and Issues.(2001).
Science Journalism Across Two Centuries. 2000 Hill Lecture.(2001).
Scientific Journals: Bytes out of Myth, Bits of Reality. Knoxville Area Health Sciences Library Consortium.(2001).
Scientists’ Use of Journals: Differences (and Similarities) Between Print and Electronic. Online Meeting. 469-481.(2001).
Survival of the Fittest Online: A Longitudinal Study of Health-Related Web Sites. Journal of Computer Mediated Communication. 6, Available online: http://www.ascusc.org/jcmc/vol6/issue3/mcmillan.html.(2001).
Survivors: A Qualitative Study of Web Sites that Endure. (Taylor, C. R., Ed.).Proceedings of the American Academy of Advertising. 101-107.(2001).
Scholarly Journals: Do They Have a Future?. Connections 2000.(2000).
Should Congress Establish a Compulsory License for Internet Video Providers to Retransmit Over-the-Air TV Station Programming Via the Internet?. 28th Annual TPRC Research Conference on Information, Communications, and Internet Policy.(2000).
Should Congress Establish a Compulsory License for Internet Video Providers to Retransmit Over-the-Air TV Station Programming Via the Internet?. (Compaine, B., & Greenstein S., Ed.).Communications Policy in Transition: The Internet and Beyond. 397-416.(2000).
So you want to work together: Strengths and limitations of collaborative research. Communication Research Reports. 16, 377-385.(2000).
Socially Grounded User Studies in Digital Library Development. First Monday. 5,(2000).
Super.Com: An analysis of message strategies utilized in super bowl ads. annual meeting of AEJMC, Advertising and Critical and Cultural Studies Divisions.(2000).