CCI Research Presentations and Publications
"Developing a Sponsorship Identification Transparency (SIT) Scale in the Age of Native Advertising". Marketing and Public Policy Conference.(2015).
"Got Game? An Investigation of Parents' Understanding of and Attitudes Toward Advergaming". American Academy of Advertising.(2011).
"The Natives Are Restless: The Influence of Disclosure Modality and Cognitive Load on Parents' Attitudes Towards Chidlren's Advergame Regulation". Marketing and Public Policy Conference.(2014).
"A Parental Gender Perspective on Advergame Regulation: Moms Matter". Marketing and Public Policy Conference.(2011).
"Coddling our Kids: Can Parenting style Affect Attitudes Toward Advergames?". Journal of Advertising. 42(2-3),(2013).
"Parents' Presumed Persuasion KNowledge of Childrens' Advergames: The Influence of Adverrtising Disclosure Modality and Cognitive Load". Journal of Current Issues and Research in Advertising.(In Press).