CCI Research Presentations and Publications
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"Parents' Presumed Persuasion KNowledge of Childrens' Advergames: The Influence of Adverrtising Disclosure Modality and Cognitive Load". Journal of Current Issues and Research in Advertising.(In Press).
"Developing a Sponsorship Identification Transparency (SIT) Scale in the Age of Native Advertising". Marketing and Public Policy Conference.(2015).
"The Natives Are Restless: The Influence of Disclosure Modality and Cognitive Load on Parents' Attitudes Towards Chidlren's Advergame Regulation". Marketing and Public Policy Conference.(2014).
"Coddling our Kids: Can Parenting style Affect Attitudes Toward Advergames?". Journal of Advertising. 42(2-3),(2013).
"A Parental Gender Perspective on Advergame Regulation: Moms Matter". Marketing and Public Policy Conference.(2011).
"Got Game? An Investigation of Parents' Understanding of and Attitudes Toward Advergaming". American Academy of Advertising.(2011).