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CCI Research Presentations and Publications

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Author Title [ Type(Desc)] Year
Filters: Author is Wilkinson, Jeff  [Clear All Filters]
Book Chapter
Haley, E., & Wilkinson J. (1994).  And Now a Word from Our Sponsor: An Exploratory Concept Test of PSAs and Advocacy Ads,. Proceedings of the 1994 Conference of the American Academy of Advertising. 79-87.
Conference Paper
Haley, E., Hovland R., Wilkinson J., & Hinton M. (2000).  Infomercial marketer adherence to self-regulatory standards: A content analysis. Annual Conference of the American Academy of Advertising.