CCI Research Presentations and Publications
The Effects of Schema on Consumers Perception of Advertisers' Intent. American Academy of Advertising.(2009).
The Effects of Self- Construal on Attribute-Focused versus Context-Focused Advertising Messages. American Academy of Advertising.(2011).
Message Strategy in Advocacy Advertising: Impacting Behavioral Intention Toward the Advocated Issue and Enhancing Consumers’ Evaluation of the Ad Sponsor. American Academy of Advertising.(2005).
The Role of Gender and message Strategy in the Perception of Advocacy Campaigns. National Communication Association.(2008).
Structural Equation Modeling of Consumer Perception of Values Advocacy Advertising: The Consequent Effects of Self-Construal on the Outcomes, Behavioral Intention, and Purchase Intention. National AEJMC Conference.(2009).
Twitter activity following the Supreme Court gene patent decision. Consumer Genetics Conference.(2013).
Does Consumers' Product-Related Involvement Matter When it Comes to Corporate Ads?. Journal of Current Issues and Research in Advertising. 30 (2),(2008).
The Effects of Corporate Social Responsibility Orientation on the Consumers Perception of Advertisers' Intention. Journal of Current Issues and Research in Advertising. 33(2),(2012).
The Mediating Role of Attitude Toward Values Advocacy Ads in Evaluating Issue Support Behavior and Purchase Intention. International Journal of Advertising. 32(2),(2013).