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CCI Research Presentations and Publications

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2006
Haley, E., Christy T., Kim S., & Lambert C. A. (2006).  Shock and Awe: Context Effects of Advertising Offensiveness.. College of Communication and Information 28th Annual Research Symposium.
Kim, S., & Haley E. (2006).  The Value Selection Process in Corporate Image Campaigns: A Conceptual Model and Research Proposition.. College of Communication and Information 28th Annual Research Symposium.