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CCI Research Presentations and Publications

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Lee, Y J., Avery E. J., & Haley E. (2008).  The Role of Gender and message Strategy in the Perception of Advocacy Campaigns. National Communication Association.
Lee, Y J., Haley E., & Yang K. (2009).  Structural Equation Modeling of Consumer Perception of Values Advocacy Advertising: The Consequent Effects of Self-Construal on the Outcomes, Behavioral Intention, and Purchase Intention. National AEJMC Conference.
Lee, Y J., & Haley E. (2009).  The Effects of Schema on Consumers Perception of Advertisers' Intent. American Academy of Advertising.
Lee, Y J., Kim S., & Haley E. (2008).  Media Framing in Corporate Social Responsibility: A Korea US Comparative Study. ICA.
Lee, Y J., Haley E., & Yang K. (2013).  The Mediating Role of Attitude Toward Values Advocacy Ads in Evaluating Issue Support Behavior and Purchase Intention. International Journal of Advertising. 32(2), 
Lee, Y J., Haley E., & Mark A. (2012).  The Effects of Corporate Social Responsibility Orientation on the Consumers Perception of Advertisers' Intention. Journal of Current Issues and Research in Advertising. 33(2), 
Lee, Y J., Lee G., Shoi M-L., & Haley E. (2011).  The Effects of Self- Construal on Attribute-Focused versus Context-Focused Advertising Messages. American Academy of Advertising.