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CCI Research Presentations and Publications

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Cho, M., & De Moya M. (2013).  Understanding publics' engagement with organizational social media: Why publics engage with organizational Facebook and how organizations interact with publics. International Public Relations Reserch Conference.
Heath, R. L., Waymer D., & Palenchar M. J. (2013).  Is the universe of democracy, rhetoric, and public relations whole cloth or three separate galaxies?. Public Relations Review. 39, 271- 279 .
Kent, M. L., & Yang A. (2013).  "Unlocking the Secrets to Social Media Visibility". National Communication Association (NCA).
Chan-Olmsted, S., Cho M., & Lee S. (2013).  User perceptions of social media: A comparative study of perceived characteristics and user profiles by social media types. Online Jorurnal of Communication and Media Technologies. 3(4), 
Harmon, M., & Bates B. J. (2013).  Using Conjoint Analysis to Identify Audience News Values.. International Association for Media and Communication Research conference.
Mohan, L., Potnis D., & Alter S. (2013).  Using Information Systems to Support “Door-step Banking”: Enabling Scalability of Microfinance to Serve More of the Poor at the Bottom of the Pyramid. Communications of the Association for Information Systems. 33(Special Issue on Information Systems in Emerging Economies), 442.
Taylor, M., Kent M. L., & Saffer A. J. (2013).  Using Inoculation Theory in public relations messages: Preparing the audience for arguments to be made later. Casing Persuasive Communication. 127- 144.
Kent, M. L. (2013).  Using social media dialogically: Public relations role in reviving democracy. Public Relations Review. 39(3), 
Novak, N., & Palenchar M. J. (2012).  Uncertainty reduction strategies via Twitter: The 2011 wildfire threat to Los Alamos National Laboratory. Association for Education in Journalism and Mass Communications.
Lee, S., Cho M., & Park E. (2012).  Understanding user adoption and behavior of smartphone. Association for Education in Journalism and Mass Communication.
McMillan, S. J. (2012).  Use of Data for Identifying and Resolving Structural Barriers to Graduation. AACRAO Strategic Management Conference.
Uysal, N., Schroeder J., & Taylor M. (2012).  The use of Twitter in positioning Turkey's role in the world. Middle East Journal of Culture and Communication. 5, 338- 359.
Wu, W.C., Kelly D., & Huang K. (2012).  User Evaluation of Query Quality. Proceedings of the 35th Annual ACM International Conference on Research and Development in Information Retrieval (SIGIR '12). 215-224.
Taylor, R. E. (2012).  "Using Taylor's Six-Segment Strategy Model to Generate Messages That Help to Reduce Hospital- Acquired Infections. AEJMC.
Bates, B. J., & Harmon M. (2011).  Unbundling Local News Preferences: Measuring Value via Conjoint Analysis. Midwest Association for Public Opinion Research conference.
Taylor, M. (2011).  Understanding the media and advertising market in Liberia. IREX Civil Society and Media Leadership Program.
Mehra, B. (2011).  Use of Mixed Methods to Meet the Needs of Underserved Populations: A Reflective Analysis of My Research Efforts in the United States. Proceedings of the 7 Qualitative and Quantitative Methods in Libraries International Conference (QQML 2011).
Tahamtan, I., & Sedghi S. (2011).  The Use of Personal Digital Assistants and Smartphones to Access Health Information. Journal of Payavard Salamat. 5(4), 
Taylor, R. E. (2011).  "Using Qualitative Research to Improve Signage in Health Care Settings". VA Medical Center.
Taylor, R. E. (2011).  "Using Qualitative Research to Understand and Improve Hand Hygiene Practices". 29th Annual APIC Smoky Mountain Fall Workshop.
Taylor, M. (2011).  Using Social Science Research Methods to Monitor Media Impact.
Kotowski, M. R., Smith S. W., Johnstone P. M., & Pritt E. (2011).  Using the EPPM to Create and Evaluate the Effectiveness of Brochures to Reduce the Risk for Noise-Induced Hearing Loss in College Students. Noise and Health. 13, 261-271.
Harmon, M., & Luther C. A. (2006).  U. S. Network TV Newscasts and the Vietnam Veterans Against the War: an historical case study in media and Social Movement Theory. 28th Annual Research Symposium, College of Communication and Information, University of Tennessee.
Tenopir, C. (2006).  User Behaviour in a Digital Age. Swedish Library Association annual Library Days.
Tenopir, C. (2006).  User’s Perceptions of Libraries. Michigan Library Consortium meeting.