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CCI Research Presentations and Publications

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Filters: First Letter Of Title is S and Author is Chan-Olmsted, Sylvia  [Clear All Filters]
2013
Chan-Olmsted, S., & Cho M. (2013).  Social media as branding tools: Exploring the effects of social media on brand relationship and the role of consumer characteristics. Media Management and Economics of the Association for Education in Journalism and Mass Communication.