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CCI Research Presentations and Publications

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Author Title [ Type(Desc)] Year
Filters: First Letter Of Title is R and Author is Hwang, Jang-Sun  [Clear All Filters]
Book Chapter
Hwang, J-S., & McMillan S. J. (2002).  The Role of Interactivity and Involvement in Attitude toward the Web Site. (Abernathy, A., Ed.).Proceedings of the American Academy of Advertising. 10.