CCI Research Presentations and Publications
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Filters: First Letter Of Title is R and Author is Park, Jin Seong [Clear All Filters]
The Role of Optimistic Bias and Subjective Health Literacy in DTC Prescription Drug Advertising . American Academy of Advertising.(2013).
"Rx for A One-Click Rule: An Eyetracking Study of Risk Disclosures on Branded Drug Websites". Public Policy Conference.(2013).