CCI Research Presentations and Publications
Export 3 results:[ Author] Title Type Year
Filters: First Letter Of Title is C and Author is Anthony H Y Ahn [Clear All Filters]
"Creative Communication Strategies in Cosmetic Surgery Websites: An Applicaiton of Taylor's Six- Segment Message Strategy Wheel.". Health Marketing Quarterly. 30(4),(2013).
Consumers' Optimistics bias and Responses to Risk Disclosures in Direct-to-Clonsumer (DTC) Prescription Drug Advertising: The Moderating Role of Subjective Health Literacy. Journal of Consumer Affairs. 48(1),(2014).