CCI Research Presentations and Publications
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Consumers' Optimistics bias and Responses to Risk Disclosures in Direct-to-Clonsumer (DTC) Prescription Drug Advertising: The Moderating Role of Subjective Health Literacy. Journal of Consumer Affairs. 48(1),(2014).
"Creative Communication Strategies in Cosmetic Surgery Websites: An Applicaiton of Taylor's Six- Segment Message Strategy Wheel.". Health Marketing Quarterly. 30(4),(2013).