CCI Research Presentations and Publications
Analyze This: Developing a Coding Scheme for Measuring Interactivity Features in the Context of State Tourism Web Sites. (Richards, J., Ed.).Proceedings of the American Academy of Advertising. 222-231.(2006).
Searching for the Riddle in the Web Site: Coding Interactivity in Online Content Analysis. (Rose, P. B., Ed.).Proceedings of the American Academy of Advertising. 255-262.(2004).
Experience Effects on Interactivity: Functions, Processes, and Perceptions. (Spielmann, N., Ed.).Journal of Business Research. 65(11),(2012).
Gender role portrayals in American and Korean advertisements. Sex Roles: A Journal of Research. 53, 887-899.(2005).
A Multifaceted Tool for a Complex Phenomenon: Coding Web-based Interactivity as Technologies for Interaction Evolve. Journal of Computer-Mediated Communication. 13 (4),(2008).
Strategies for the Super Bowl of Advertising: An Analysis of How the Web is Integrated into Campaigns. Journal of Interactive Advertising. 6, Available: http://jiad.org/vol6/no1/kim/index.htm.(2005).