CCI Research Presentations and Publications
Identifying Influence: Development and Validation of the Connectivity, Persuasiveness, and Maven Scales. Journal of Communication. 61, 178-196.(2011).
Do Superdiffusers Argue Differently? An Analysis of Argumentation Style Based on Diffusion Ability. International Communication Association.(2009).
Increasing Intentions to Use Hearing Protection in Auto Repair Workers Using the Using the Extended Parallel Process Model. Kentucky Conference on Health Communication.(2008).
Partitioning the Effects of Liking and Obligation on Compliance after the Presentation of a Pregiving Favor. National Communication Association.(2008).
The Effectiveness of Altruistic Appeals and Pregiving in an Anti-Social Compliance-Gaining Situation. annual meeting of the International Communication Association.(2006).
Identifying Influentials: Development of the Connector, Persuader, and Social Maven Scales. annual meeting of the National Communication Association.(2006).