CCI Research Presentations and Publications
The Effectiveness of an Altruistic Appeal in the Presence and Absence of Favors. annual meeting of the National Communication Association.(2001).
The effectiveness of an altruistic appeal in the presence and absence of favors. Communication Monographs. 340-346.(2001).
Dump-and-Chase: The effectiveness of persistence as a compliance-gaining strategy. annual meeting of the International Communication Association.(2005).
The Norm of Reciprocity: Simply a favor for a favor or also an eye for an eye?. annual meeting of the National Communication Association.(2005).
The Effectiveness of Altruistic Appeals and Pregiving in an Anti-Social Compliance-Gaining Situation. annual meeting of the International Communication Association.(2006).
Identifying Influentials: Development of the Connector, Persuader, and Social Maven Scales. annual meeting of the National Communication Association.(2006).
Searching for super diffusers: Refining a method for locating influentials within a social network. National Communication Asssociation.(2007).
Partitioning the Effects of Liking and Obligation on Compliance after the Presentation of a Pregiving Favor. National Communication Association.(2008).
Do Superdiffusers Argue Differently? An Analysis of Argumentation Style Based on Diffusion Ability. International Communication Association.(2009).
Dump-and-Chase: The effectiveness of persistence as a sequential request compliance gaining strategy. Communication Studies. 60, 219-234.(2009).
The effect of prenatal sex hormones on verbal aggression. International Communication Association.(2011).
Identifying Influence: Development and Validation of the Connectivity, Persuasiveness, and Maven Scales. Journal of Communication. 61, 178-196.(2011).