CCI Research Presentations and Publications
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"A Strategic response to the financial crisis: an empirical analysis of financial services advertising before and during the financial crisis". Journal of Services Marketing. 25(3),(2011).
"Advertising Strategies of Financial Services Organizations during the Financial Crisis of 2006-2008.". American Academy of Advertising.(2010).
"Changes in Advertising Strategies During an Economic Crisis: An Application of Taylor's Six Segment Message Strategy Wheel". Journal of Applied Communication Research. 39(1),(2011).
What you Think you Know" The Effects of Prior Financial Education and Readability on Financial Disclosure Processing. Journal of Behavioral Finance .(In Press).
Effects of Mutual fund Advertising Disclosures on Investor INformation Processing and Decision Making. Journal of Services Marketing. 27(2),(2013).
An Empirical Investigation of the Effects of Financial Services Advertising on Investor' Decisions. American Academy of Advertising.(2012).
The Interplay between Advertising Disclosure Financial Knowledge in Mutual Fund Investment Decisions. Journal of Consumer Affairs. 46(2),(2012).
Retirement Financial Services Advertising: U.S. Retirement Financial Services Advertising's Financial Information Provisions, Communication Strategies and Judgmental Heuristic Cues. Journal of Consumer Affairs. 45(3),(2011).